Thursday, October 22, 2009

On marketing

When I started writing my novel, "Shrink," I was advised by a publisher to spend 30% of my time writing, 10% editing, and 60% marketing. In truth I spent much more than 10% editing and much less than 60% marketing. But then, I am a God-awful editor and I havn't sold many books. Typos crept into my creations--one had to be redone. I just don't see the errors--missing periods, misspellings, etc. I know the rules and my grammar isn't bad but my perception stinks. My brain corrects the errors when i proof read and I miss them. But this is about marketing. I created a website (www.rosenshrinksite.com) to promote the book. I created this blog to promote the website. I wrote articles for WWW.ezinearticles.com to advertise my books and my private practice. After a dozen submissions, eleven of which were published on- line, I am discontinuing this outlet. While many people find it helpful in promoting their business, I have seen no results. The final straw was their trashing of an article I did on meditation. They claimed I used foreign words. Usually they ask me to edit and correct what was wrong. This time the article disappeared from their website. I had not even kept a copy. The foreign words were names of Buddhist monks from India and Tibet who originated the practice. I believe the real reason for the rejection is an aversion to anything that smacks of religion.
They had asked me to remove a religious reference once before. My articles are not religious but psychological in nature. So much for marketing except thatI have two book signings scheduled in November. Initially I refused book signings but now I'll give it a try.

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